Seattle, WA (September 1, 2011) – Gnu introduces the special, early release of “Ladies Choice” a snowboard designed for and with full input from Jamie Anderson, the world’s most progressive female freestyle rider. Starting this fall in a limited edition run, Gnu shares the snowboard that helped Jamie to win virtually every major slopestyle competition last season. The Ladies Choice blends Jamie’s favorite shapes, flexes and geometries with many of Gnu’s award winning technologies including Magne-Traction, Pickle Tech and C2 Power Banana contours for a proven winning combination.
“It’s amazing! This board is designed for my riding style and everything I like to do,” Jamie says of the Gnu Ladies Choice. “It’s the best board I’ve ever ridden. I couldn’t be happier!”
No woman in the history of snowboarding has dominated slopestyle and freestyle snowboarding to the extent that Jamie has over the past five years. The snowboarders with jobs at Gnu were very excited to work with her to create the ultimate freestyle performance board.
“It’s been amazing to watch Jamie progress over the years and grow into the rider she is today,” says Barrett Christy, Brand Manager for Gnu Women’s. “She has such smooth style, total confidence, and she loves snowboarding. We worked together to blend her favorite shape, flex, and tech into this really fun freestyle board. I can’t wait to see what Jamie does next on her board!”
Jamie spent her summer at home in Tahoe enjoying California’s extended winter and making subtle refinements to the “Ladies Choice” before introducing it to the world. Then she put it to a final test at the New Zealand Open and came away with first place in slopestyle, her fifth title at the contest and the MINI Creative Use of Space award for her half-cab 5-0 to b/s 180. Looking to repeat a TTR World Tour championship for the third straight year, Jamie is leading the tour rankings following this summer’s win.
Pickle Tech: Balance through Asymmetry. Jamie knows there’s a huge difference between your turn mechanics on your toe-side and heel-side edges. Gnu’s Pickle Tech asymmetric sidecuts perfectly balance nature’s asymmetry.
Magne-Traction: Serrated edges give great edge hold, slide boxes and rails with ease and allow Jamie to set up for big park jumps with complete confidence.
C2 Banana Technology: Camber / Banana combination contour gives the best of both worlds. Camber at each end offers stability during big landings and takeoffs at speed, while banana goes between your feet for catch-free freestyle, unreal float in pow and great carving even on hard pack and ice.
Also features: Quasi Glass, AG 1 lightweight, poppy, farmed, sustainable wood core and a sintered base
Available this fall in a Gnu early release, limited run
Sizes 148.5cm and 151.5cm
Easy to ride, maximum performance, hand-built by snowboarders with jobs in the U.S.A.